Mindfulness is having a moment. You hear about it in a variety of contexts, from yoga to the classroom to the doctor's office. If you Google it, you’ll be greeted by approximately 216,000,000 results, including mindfulness definitions, benefits, guided meditation videos, apps, classes, books on mindful parenting and being mindful at work, and many other articles and products to help you become fully present and aware.
Mindful.org defines mindfulness as “the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.”
So here’s a question we’ve been processing over here in our EtchLife corner of the world…does it matter what we are mindful of? Or, more precisely, does it matter if our mindfulness is focused inward rather than on our Heavenly Father? Are we missing the boat if we’re only more aware of our surroundings, our own actions, and our own emotions?
This is a topic that’s important to us, because we’ve literally built EtchLife around the idea of drawing ourselves and others deliberately and consistently back to Christ. And we’d say, yes, it does matter very much what we choose to be mindful of. In fact, when Etch owners Kelsey, Carrie and Terri were processing what God was teaching them in order to decide where the focus of the next product collection should be, this concept of "mindfulness" kept popping up.
EtchLife co-owner Carrie Flener (shown in this picture modeling a tee from this new collection) says, “I was hearing everyone from John Piper to my mentor talk about being “mindful.” But we know that as humans, we are all self-focused by nature and need fewer reminders to focus on ourselves and more to focus our minds on things above. Any collection we ever launch is based on what God is teaching us, and He seemed to be showing us that if we’re not actively pursuing keeping our minds on Jesus, we’re being drawn away by the pretty things that promise what only God can truly provide."
The girls felt God emphasizing to them that our minds truly are battlegrounds. Daily and moment-to-moment battles are fought in our minds over where we'll find our identity, how we'll deal with sin and temptation, and whether we'll choose earthly things to try to bring us peace, or turn to our Heavenly Father. The Holy Spirit brought verses to mind...Romans 8:6, Colossians 3:2, Isaiah 26:3. It turns out, Scripture has an awful lot to say about the importance of being mindful of the right things.
So the work began on a set of three new collections for EtchLife’s Fall line, the first of which launches Tuesday, Oct. 1, and this one's all about drawing our minds repeatedly back to the Lord. We honestly can’t wait to share it with you, and we’ve been putting little teasers out on social media over the last week. But now, well, we’re too excited not to give you a little something early!! So we created these three lockscreens you can download that each feature one of the key verses that inspired this first collection.
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